Marketing Analyst, Twilio Segment

Posted Aug 4

As a part of the Marketing Strategy & Planning team at Twilio Segment, this role will analyze, report, and ultimately improve marketing impact on our revenue funnel. Using a mix of quantitative analysis, customer insight, and business acumen, you will help the marketing team set and achieve significant growth goals. You will also partner with team members in finance, revenue operations, and sales to forecast company pipeline and diagnose areas for improvement that impact marketing performance.


In this role, you’ll:

Collaborate closely with marketing leaders, fully immerse yourself in data, draw insight from analysis, and then zoom out to develop compelling, synthesized recommendations.

Act as an enabling business partner to your teammates and Twilio Segment’s sales leaders to understand levers to grow pipeline and revenue.

Proactively seek, identify and evaluate market trends and customer needs to discover new growth opportunities.

Address ambiguous problems and formulate hypotheses into concrete and well-designed measurement plans demonstrating experimentations, attribution, and/or statistical modeling.

Drive end-to-end analytics workflow, including defining success, generating insights and hypotheses, performance metrics, socializing them across the organization, creating impactful dashboards and reports, and developing scalable analytics solutions and data models.

Constantly strive for progress, regularly identifying areas of improvement that support the organization achieving it’s core objectives with a specific focus on key metrics, tooling, and process.

Gain alignment to your recommendations, and work with the appropriate collaborators to see the solution through to implementation.

Lead projects that range from 1-week to multiple quarters in length, depending on the size and complexity. Examples of past projects include (but not limited to) break-even analysis to advise sales development hiring plans, improving conversion on demo requests, and diagnosing a conversion headwind in a portion of our revenue funnel.


Not all applicants will have skills that match a job description exactly. Twilio values diverse experiences in other industries, and we encourage everyone who meets the required qualifications to apply. While having desired qualifications make for a strong candidate, we encourage applicants with alternative experiences to also apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!


  • Have 2 to 4+ years of work experience in marketing analytics or similar quantitative roles.
  • Experience operating within a high growth B2B technology business.
  • Experience working closely with marketing and inbound funnel analytics.
  • Ability to communicate and influence both technical and non-technical audiences.
  • Humility and team player: you go out of your way to help teammates.
  • Ability to think critically and thrive in a fast-paced, dynamic, and ambiguous work environment.
  • Can interact with cross-functional leadership with confidence, and articulate business dynamics that reflect an understanding of their function.


  • Experience with modern analytics platforms (e.g. Tableau, Looker).
  • Working knowledge of Salesforce (SFDC) with an understanding of reporting and how lead, contact, account, and opportunity objects work together.
  • Solid understanding of SQL and/or experience with Python or R
  • Experience with modern B2B marketing subject areas (lead scoring, account scoring, lead routing, campaign attribution, etc)


This role will be based in the United States with remote work an option.

Travel is not expected to be a large part of this role.

What We Offer

There are many benefits to working at Twilio, including, in addition to competitive pay, things like generous time-off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.

Twilio thinks big. Do you?

We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values something we call Twilio Magic.

So, if you're ready to unleash your full potential, do your best work, and be the best version of yourself, apply now!

(Location dependent information)

Please note this role is open to candidates outside of Colorado as well. The information below is provided for those hired in Colorado only.

If you are a Colorado applicant:

The estimated pay range for this role, based in Colorado, is 74,560 - 93,200.

Non-Sales: Additionally, this role is eligible to participate in Twilio's equity plan.

The successful candidate’s starting salary will be resolved based on permissible, equal opportunity factors such as skills, experience, and geographic location within the state. This role is also eligible to participate in Twilio’s equity plan and for the following benefits: health care insurance, 401(k) retirement account, paid sick time, paid personal time off, paid parental leave.

Misc Info For This Position:

Remote Mix: 100% Remote

Job Type: Full-Time

Regional Restrictions: USA Only

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United States


Job Info:
100% Remote

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