Director of Product Marketing

Posted Jan 8

Director of Product Marketing

CommentSold is a Live Selling platform serving SMB merchants through our full stack retail operating system, including e-commerce, inventory management, and fulfillment capabilities. As our Director of Product Marketing, you will lead the Product Marketing team to execute go-to-market strategies and educate existing customers about product features.

Your focus will be to create product messaging that sets new products apart from others in the market to give them a unique selling point. Your team will communicate the vision and value of new products to the sales team and develop sales and marketing tools that facilitate the selling process. Product Marketing creates demand for products through effective positioning, messaging and marketing programs -- a huge part of our company's success.

In this role, you will

  • Manage team of product marketing managers, coordinators and work closely with Product Management, Marketing and Sales to launch and educate on our latest product features and updates.
  • Define GTM for product release and set Tier launches. You will be the product evangelist and will play an integral role in organizing and defining (by Tiers) the product launches.
  • Collaborate with product management and brand/communications teams to create messaging and value propositions that resonates with buyers and empowers our sales channels to be successful. Define ICP and benefits for each role and vertical
  • Update/create content for website
  • Draft blogs and frame ToC for white papers
  • QA emails and ads for marketing teams
  • Serve as the liaison for industry analysts
  • Understand the competitive landscapebe an expert on our competition and how they are positioned.
  • Product expert for demos and events
  • Market intelligencebe the expert on our buyers, who they are, how they buy and their key buying criteria.
  • Manage online 3rd party review sites such as G2 and TrustRadius
    • Update product details, feature list, screenshots, pricing info
    • Demo or trial requests and approve reviews

Misc Info For This Position:

Remote Mix: 100% Remote

Position Level: Director

Job Type: Full-Time

Regional Restrictions: Anywhere Only

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United States


Job Info:
100% Remote

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